Not “Business As Usual”
Not “Business As Usual”
At the start, our mission was straightforward: create beautiful, standout bowties that become a way for people to express themselves, no matter the fabric or design. In doing this, we priced our pieces to be as accessible as our handcrafted pieces of wearable art would allow, believing that great style should never be out of reach. But as time went on—and, like many of our fellow small businesses, we navigated some economic rollercoasters, and it became clear that we needed to evolve.
With rising costs—everything from subscriptions and wages to the everyday demands of running a business—I started thinking of new ways to stay true to our values, uphold the integrity of our products, cover our costs, and continue offering something special without putting too much strain on our customers.
A few years ago, we tested a "pay-what-you-can" option. While it didn’t take off then, the idea of offering choices that respect where people are financially stayed with me.
Then, in Fall 2022, we quietly rolled out bowtie rentals. And it was a game-changer. Not only did it make our products more accessible to a broader audience, it also deepened the trust and connection we share with our community. We understand that some folks are devoted collectors (we see and appreciate you!), owning multiple bowties isn’t everyone’s vibe—and that’s perfectly okay too ( we see and appreciate you too!). The immediate success of our rental program gave us the confidence to explore new ways to serve our community, which led to the launch of our latest initiative: tiered pricing.
With tiered pricing, we’ve found a way to blend inclusivity with sustainability. For select designs—pieces where we have enough fabric to create a small, curated series—we’re introducing multiple versions. These pieces will still be unique, but they’ll be part of a limited collection. While, our more exclusive, limited-edition designs made from rare and high-end fabrics will remain priced at market rates, reflecting their artistry and exclusivity.
Here’s how our tiered pricing works:
When you browse our collection, you’ll notice a dropdown labeled "Investment." And yes, we call it that for a reason—because when you choose to purchase from us, you’re investing in a brand committed to sustainability, fair wages, and ethical craftsmanship. You’ll have 2-3 options:
Option 1: Fair Market – This price reflects the true cost of producing high-quality, artisan pieces. It ensures that we can continue to thrive as a small business while upholding our values of sustainability and craftsmanship.
Option 2: Economy – This option is a nod to our roots. It offers a more accessible price point while still covering our baseline costs, giving more people the chance to enjoy our designs without compromising on quality.
Option 3: Rental – Starting at $35, our rentals are the perfect eco-conscious option for anyone looking to enjoy our bowties without the full commitment of ownership. They’re easy on your wallet and great for the planet!
To be clear: these tiers are not about a difference in quality. Every bowtie we create is crafted with the same attention to detail and love. What the tiers represent is our desire to offer options that respect both our customers and the planet. For those who can invest a little more, your support helps us continue to innovate and grow. For those seeking a more budget-friendly option, you’re still very much part of our journey—and we’re grateful for you.
Together, we’re building something that’s bold, quirky, and unapologetically sustainable. Thank you for being part of our story and helping us shape a future where fashion is as thoughtful as it is stylish.